After getting shut down back in January of 2017, the short-form content app Vine was taken off app stores. After being in service for four years, the TikTok predecessor was widely popular on the Internet, having a large archive of compilations of Vines from various creators, a diverse number of trends, and hours’ worth of quick but witty content. Despite its popularity and large public outcry to prevent the shutdown, the platform ultimately still went offline.
Yet, as of Nov. 14, Twitter Co-founder Jack Dorsey announced its return. Now going under the name of “DiVine”, Dorsey announced the app’s relaunch with over 100,000 of these archived already resorted to the new platform. Dorsey and his colleagues promised to keep the original six-second format, along with a massive promise that could change the social media landscape.
Dorsey is also pushing for a major “No AI” policy on the app, which is receiving high praise. X user Dani Three stated, “I can’t even express how excited I am that Vine is coming back and banning AI”. Despite the celebration, Elon Musk took to X to comment, “We’re bringing back Vine, but in AI form” as a Devil’s advocate response. While hopes seem high, many users are looking forward to getting their accounts back; there are still some issues with the launch.
One X user posted, “I installed it and can’t open it, I’m gonna cry”. While another X user, Vineus Vile, cyclically posted, “So it turns out the whole AI thing is something you can opt out of. Now I’m looking at the people who deactivated their accounts like” with an image of a cartoon character sweating. Regardless of what you think about it, this relaunch could change the social media market for the upcoming year of 2025 and going forward.
