Kara Weber
News Writer
Dr. Lowery Woodall
Dr. Lowery Woodall was announced as the new faculty adviser of WIXQ this past December. “I am elated to be the new adviser for WIXQ,” Dr. Lowery Woodall said. “I look forward to the opportunity to work with students as we craft the best possible radio station experience for our listeners.”
Dr. Lowery Woodall came to Millersville in Fall 2009 as an Assistant Professor in the Broadcast option of the Communication and Theatre Department. He received his BFA in Radio/TV production from Sam Houston State University and a Masters and PhD in Mass Media Theory from the University of Southern Mississippi. Throughout his academic career, Dr. Woodall worked in several radio stations, including a stint at his own college radio station back at Sam Houston State University.
“My specialization is in audio broadcasting,” said Woodall. “I adore college radio and the connection you create with an audience though the medium”.
Dr. Woodall will be taking the place of Dr. Ralph Anttonen, otherwise known as “Doc Roc”, who has been adviser to WIXQ for 37 years. “He is a perfect match for a student run radio station,” said Doc Roc in reference to Woodall. Doc Roc explains his experience as former advisor for WIXQ as “one of the greatest experiences that I had at Millersville. Where else could I work with talented and dedicated young people who have such a passion for music? They were all part of my family and the sense of community at WIXQ was something I looked forward to each day.” Doc Roc will still remain involved with WIXQ and continue his oldies show with his wife “Mama” on Saturday afternoons. He sees a bright future for WIXQ with Woodall as the new adviser. “I could not be happier with the committee’s choice. He fits well.”
WIXQ Station Manager, Shannon Sission is also very pleased to have Woodall as the new faculty adviser. “He is adjusting very well and has many ideas that will help our station in the long run,” she said. “Although we are not part of the Communication department and broadcast majors are the minority in WIXQ, it is nice to have someone there that can help us when we have technological problems. He is easy to talk to and DJs have already come to him for advice. He is fitting in very well.”
As the new adviser for WIXQ, Woodall will honor the legacy of Doc Roc’s hard work and talent, and continue to build on that foundation as well. “Doc Roc did an extraordinary job building a club on campus that is filled with brings, talented and engaged students who make this an incredibly special place to work,” Woodall said. “I want to build on that foundation and make sure that the proud tradition of WIXQ is maintained for generations of students to come. I plan to focus on community engagement activities that will help build our relationship with our listener base. It is important that we reach out to our audience and get to know them. The social aspect of media and the interactive nature of mass communication technology has never been as vital to our craft as it is today. I want to see our station embrace that culture in creative and innovative ways.”